Client stories
5+ years on Shopify
Shopify Partner
Full Website Redesigns, Designed To Convert.
From homepage to cart, every key part is redesigned around a clearer path to purchase. Not just a theme change.
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Proof before promises
One platform. Years of experience.
Client stories
Real clients. Real feedback.
5+
Years on Shopify
Building, fixing and improving White-label Shopify stores.
100% AI-informed
Human-Written Code
Written & reviewed by developers.
Verified by
Secure & Safe
NDA available
For private and white-label projects.
Post-Launch Support
30 Days
We fix agreed project issues after launch.
Sound familiar?
Most Brands Have Already Been Around The Block.
Here's what that usually looks like.
Your Current Site Looks Fine. Your Numbers Say Otherwise.
Flat CVR, soft AOV, rising CAC. The design doesn't match what the business actually needs from it. Customers are still dropping before the sale.
You Considered Premium Theme + AI Copy. Still Not Enough.
Premium themes look clean. They're built for aesthetics & design, not performance. No conversion frameworks, no trust architecture, no anatomy that actually sells.
You Ran An AI Audit. It Gave You 50 Things To Fix.
You don't know which three actually matter. Every finding sounds equally confident. None of them are sized. You leave with a list, not a decision.
You redesigned the store. Conversion stayed the same.
New colours, new sections, same weak journey. The look changed. The user experience didn’t. Customers still hit the same friction points.
Honest fit check
Is this the right fit?
Our redesign service isn’t for every Shopify store. Here’s who it’s built for.
Who it’s for
Brands whose store looks outdated or no longer fits the brand
Stores with weak PDPs, collection pages or mobile UX
Brands getting traffic but the shopping experience still feels hard
Stores that need stronger CRO thinking, not just a visual refresh
Teams that want design and development handled together
Who it’s not for
Brands looking for the cheapest possible redesign
Stores that only need a few colours, fonts or banners changed
Teams wanting a quick theme swap with no deeper work
Brands mainly looking for SEO, paid ads or performance marketing
Stores that already look strong and only need small technical fixes
THE PROCESS
How We Work
From Current Store To Better Shopify Store.
Find what needs to change
We review your current store, customer journey, mobile experience, PDPs, collections, cart and available data to find the biggest gaps.
Redesign around what matters
We redesign the agreed pages in Figma around the findings. Homepage, PDPs, collections, cart and key flows are shaped around your brand and customers.
Build it properly in Shopify
We turn the approved designs into Shopify using clean Liquid, custom sections and responsive layouts. Every page is built for mobile, performance and easy management.
Test, launch and hand over
We test the key pages, devices, browsers and buying flows before launch. Then we go live, complete the final checks and hand over the store clearly.
Find what needs to change
We review your current store, customer journey, mobile experience, PDPs, collections, cart and available data to find the biggest gaps.
Redesign around what matters
We redesign the agreed pages in Figma around the findings. Homepage, PDPs, collections, cart and key flows are shaped around your brand and customers.
Build it properly in Shopify
We turn the approved designs into Shopify using clean Liquid, custom sections and responsive layouts. Every page is built for mobile, performance and easy management.
Test, launch and hand over
We test the key pages, devices, browsers and buying flows before launch. Then we go live, complete the final checks and hand over the store clearly.
Why Liquifyplus
Why Brands Choose Us Over The Alternatives.
| Paid Theme + AI | Freelancer / Agency | Liquifyplus | |
|---|---|---|---|
| Design principles |
Built for aesthetics
|
Visually strong
|
Built around proven ecommerce patterns
|
| Mobile experience |
Mostly controlled by the theme
|
Depends on the team
|
Designed intentionally for mobile
|
| Product pages |
Standard theme structure
|
Theme block or custom but unproven
|
Data-backed trust architecture and objection handling
|
| CRO thinking |
Mostly missing
|
Varies
|
Considered during the redesign
|
| Development |
Theme or AI-assisted setup
|
Depends on the developer or AI-generated code
|
Human-written Shopify code
|
| Performance |
Depends on theme and apps
|
Varies
|
Considered during design & development
|
| Figma first |
Usually no
|
Sometimes
|
Yes, for full redesigns
|
| Third-party apps |
Often used for extra features
|
Depends on the setup
|
Used only when they make sense
|
Swipe →
AI-informed development
We use AI to think faster. Not to replace developers.
AI-informed. Human-built.
We’re not an AI-generated dev shop.
AI helps us research faster, compare patterns and explore better ways to solve a problem.
But it doesn’t decide what your store should become.
That part comes from experience, context and understanding how your customers actually shop.
We don’t sell you an AI workflow. We use AI where it helps, then turn the right ideas into real Shopify experiences with human-written code.
FAQs
Common Questions
How long does a full redesign take?
Depends entirely on scope. Some brands need three templates redesigned. Others need thirty. We scope the timeline on your discovery call, honestly, with no padding.
Do you only work with Shopify?
Yes. Shopify is our main focus. If you’re on another platform and want to move to Shopify as part of the redesign, we can handle that too.
What if we don't have a lot of traffic or data?
That’s fine. We can still work from your brand, products, customer journey, competitors, and what’s already happening on the store. If useful data is available, we use it. For brands with strong data, we layer that on top. Either way, you get a site built to perform.
What's actually included?
Strategy, data analysis, customer research where relevant, design, copy, development, QA, launch. Every template in scope is redesigned and rebuilt. Scope shaped on the discovery call based on your store and your priorities.
Do we need a full redesign?
Not always. Some stores need a full rebuild. Others only need the homepage, PDPs, collections, or mobile experience fixed. We’ll tell you what makes sense.
Can you help reduce app dependency?
Yes. We often replace simple app-based functionality with custom theme code when it makes the store cleaner and easier to manage.
Can you work with our current theme?
Yes, if the theme is a good base. If it’s holding the store back, we’ll tell you before we start.
Do you design in Figma first?
yes. We design the main pages in Figma, walk you through them, and get approval before development starts.
What happens after launch?
Launch isn't the end of the work. You can take the site and run it yourself, or move into a growth retainer where we keep optimising, testing, and iterating continuously. Most clients choose the retainer path because the biggest wins come from compounding over time.
Can this be a one-off project, or a retainer?
Both. Some brands want a single redesign project with a defined scope and end date. Others rebuild pages continuously across a retainer because they have a large catalogue and ongoing needs. We'll recommend the right structure on your discovery call.
Do you guarantee better conversion?
No. We don’t make fake conversion or revenue guarantees. We improve the store experience, but results also depend on traffic, product, pricing, offer, and other parts of the business.
What does “5+ Years on Shopify” mean?
It includes our earlier white-label Shopify work for agencies, before Liquifyplus became our direct-facing brand.
Custom Shopify
Built on Dawn
CRO-led UX
Minimal App Dependency
Speed-first Code
Founder-led
NDA Available
Direct Communication