5+ years on Shopify
Shopify Partner

Shopify development built for performance. Not hourly billing

From custom sections to complex features, we build Shopify properly with clean, fast, and made to last.

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Proof before promises

One platform. Years of experience.

Client stories

Real clients. Real feedback.

5+

Years on Shopify

Building, fixing and improving Shopify stores, including years of white-label work behind the scenes.

100% AI-informed

Human-Written Code

Written & reviewed by developers.

Google Rating

4.8
★★★★★
Verified by

Secure & Safe

NDA available

For private and white-label projects.

Post-Launch Support

30 Days

We fix agreed project issues after launch.

Selected Work

Built to show the work.

Shopify builds, custom features and experiments.

CRO-Focused PDP
Client Work Custom PDP · South Africa

CRO-Focused PDP

A mobile-first product page with custom graphics, great performance & app-free bundles to convert more users.

Bundle Builder Page
Client Work Bundles · USA

Bundle Builder Page

A custom, app-free shorts bundle with multi-buy offers and live stock checks across size, inseam, liner and colour.

Brand-Focused PDP
Lab Build CRO · Custom PDP

Brand-Focused PDP

Pdp changes colour with each flavour, with custom variant choices and app-free bundles built into the buying experience.

Optimized Hero
Client Work Custom Hero · South Africa

Optimized Hero

A custom homepage hero that builds confidence at first glance and guides visitors to shop or sell pre-loved luxury.

CRO-Based Cart Drawer
Lab Build Cart Drawer · CRO

CRO-Based Cart Drawer

A custom cart drawer with free-shipping, gift and mystery-box milestones, plus app-free upsells and promo codes.

Area Calculator
Client Work Custom Features · South Africa

Area Calculator

User enter their area, see the estimated waterproofing liquid needed, choose a colour & add that quantity to the cart.

Minimal Cart Drawer
Client Work Cart Drawer · South Africa

Minimal Cart Drawer

A custom cart drawer showing progress toward free shipping, with key purchase reassurances below the checkout button.

Mobile Menu
Lab Build CRO · Mobile Menu

Mobile Menu

A custom Shop and Learn menu that brings bestsellers and product previews into mobile navigation.

How We Work

From Diagnosis To Live In Seven Days.

Scope

We discuss what you need, review your current setup, and define the scope clearly. A small custom feature and a full development project need different timelines. We tell you what’s realistic before we start.

Scope

We discuss what you need, review your current setup, and define the scope clearly. A small custom feature and a full development project need different timelines. We tell you what’s realistic before we start.

The stack

Our Stack

We don't spread thin across five platforms. Shopify is where most of our work happens, which is why we're good at it.

Core Shopify

Shopify
Shopify Plus
Liquid
Shopify CLI
Theme Kit

Frontend

HTML
CSS
JavaScript
Tailwind
Alpine.js

Checkout & Scripts

Shopify Functions
Checkout UI
Extensions
Shopify Scripts (Plus)

Headless (When Needed)

Hydrogen
Remix
Storefront API
GraphQL

Integrations

Klaviyo
Rebuy
Recharge
Yotpo
Gorgias
Postscript
ShipStation
Loop

AI-informed development

We use AI to think faster. Not to replace developers.

AI-informed. Human-built.

We’re not an AI-generated dev shop.

AI helps us research faster, compare patterns and explore better ways to solve a problem.

But it doesn’t decide what your store should become.

That part comes from experience, context and understanding how your customers actually shop.

We don’t sell you an AI workflow. We use AI where it helps, then turn the right ideas into real Shopify experiences with human-written code.

Honest fit check

Is this the right fit?

Our dev service isn't for everyone. Here's who it's built for.

Who it’s for

Brands who need a custom Shopify feature built properly, bundle builders, quiz funnels, subscription flows, loyalty mechanics

Brands whose store is slow and want performance work done right

Brands on Shopify Plus who haven't unlocked Functions, Scripts, or checkout extensibility

Brands who want a senior dev team on retainer without hiring full-time

Brands who value conversion-informed development over cheap dev hours

Who it’s not for

Brands looking for the cheapest developer or lowest hourly rate

Brands who only need a few basic theme edits or content changes

Brands who want every problem solved by installing another app

Brands who want copied code, rushed builds, or quick fixes with no thought behind them

Brands looking for a large enterprise engineering team — we stay focused, hands-on, and close to the work

Why Liquifyplus

Why Brands Choose Us Over The Alternatives.

AI Freelancer / Agency Liquifyplus
Requirement understanding
Only knows the context you give it
Depends on how deeply they understand the project
Requirement, store and customer flow reviewed before building
Custom functionality
Can generate code, but struggles with real store edge cases
Depends on technical capability
Custom-built around the actual store requirement
Code quality
Output can work without being easy to maintain
Varies by developer
Clean, modular and maintainable Shopify code
CRO thinking
Can suggest ideas, but cannot judge your store on its own
Often separate from development
UX and buying journey considered while we build
Mobile experience
Depends on the prompt and generated output
Depends on the developer
Built and tested intentionally for mobile
Edge cases
Often found after the code is generated
Depends on testing depth
Real store flows and edge cases tested before launch
Accountability
Generates output, but does not own the result
Depends on the provider
A developer owns the build from scope to launch
After launch
You manage and fix the output yourself
Usually project handoff
30 days of post-launch support

Swipe →

Client Stories

Real words from real clients.

3Eleven Fashion
Deepak Kalra Actors & Founder · 3Eleven Fashion
Tap Queen
Mahima Agarwal Founder · Tap Queen
Namita Founder
Rj D. Dtc Owner
FAQs

Common Questions

How long does a project take?

Depends entirely on scope. A single custom feature usually ships in 1–2 weeks. A full theme build takes 6–12 weeks. We give you an honest timeline on your discovery call, not a padded one.

Can you build custom Shopify features?

Yes. Bundles, quizzes, product finders, custom carts, calculators, subscriptions, account flows, and private app functionality where needed.

Do you use third-party apps?

Only when they make sense. If a feature can be built cleanly without adding another app, we usually prefer that route.

Can you build from Figma?

Yes. If your Figma is ready, we can take it straight into Shopify development. For larger builds, we can also handle the design before development starts.

Can you improve existing code instead of rebuilding everything?

Yes. Sometimes the right answer is a refactor, not a rebuild. We review the current theme first and tell you what is worth keeping.

Can you build private Shopify apps?

Yes. If the requirement goes beyond the theme, we can build store-specific private or custom public app functionality.

What happens after launch?

We include 30 days of post-launch support for project-related fixes. Ongoing development support is available after that if you need it.

Can you work with our internal team or agency?

Yes. We can work directly with your team or as a white-label Shopify development partner under NDA.

Do you use AI to write production code?

AI can help with research and problem-solving, but production code is written, reviewed and tested by developers before it reaches your store.

What does “5+ Years on Shopify” mean?

It includes our earlier white-label Shopify work for agencies, before Liquifyplus became our direct-facing brand.

ready to rebuild?

Stop patching. Start building right.

Book a free 30-minute discovery call. We'll review your current Shopify setup, identify the biggest opportunities, & outline what a custom build would look like.

Clear scope. Clear next step.

Custom Shopify Built on Dawn CRO-led UX Minimal App Dependency Speed-first Code Founder-led NDA Available Direct Communication