Client stories
5+ years on Shopify
Shopify Partner
Shopify development built for performance. Not hourly billing
From custom sections to complex features, we build Shopify properly with clean, fast, and made to last.
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Proof before promises
One platform. Years of experience.
Client stories
Real clients. Real feedback.
5+
Years on Shopify
Building, fixing and improving Shopify stores, including years of white-label work behind the scenes.
100% AI-informed
Human-Written Code
Written & reviewed by developers.
Verified by
Secure & Safe
NDA available
For private and white-label projects.
Post-Launch Support
30 Days
We fix agreed project issues after launch.
Selected Work
Built to show the work.
Shopify builds, custom features and experiments.
Client Work
CRO-Focused PDP
A mobile-first product page with custom graphics, great performance & app-free bundles to convert more users.
Client Work
Bundle Builder Page
A custom, app-free shorts bundle with multi-buy offers and live stock checks across size, inseam, liner and colour.
Lab Build
Brand-Focused PDP
Pdp changes colour with each flavour, with custom variant choices and app-free bundles built into the buying experience.
Client Work
Optimized Hero
A custom homepage hero that builds confidence at first glance and guides visitors to shop or sell pre-loved luxury.
Lab Build
CRO-Based Cart Drawer
A custom cart drawer with free-shipping, gift and mystery-box milestones, plus app-free upsells and promo codes.
Client Work
Area Calculator
User enter their area, see the estimated waterproofing liquid needed, choose a colour & add that quantity to the cart.
Client Work
Minimal Cart Drawer
A custom cart drawer showing progress toward free shipping, with key purchase reassurances below the checkout button.
Lab Build
Mobile Menu
A custom Shop and Learn menu that brings bestsellers and product previews into mobile navigation.
How We Work
From Diagnosis To Live In Seven Days.
Scope
We discuss what you need, review your current setup, and define the scope clearly. A small custom feature and a full development project need different timelines. We tell you what’s realistic before we start.
Design & Plan
For larger builds, we work from Figma or prepare the required design first. For smaller development work, we define the feature, flow, and technical setup. You approve it before development starts.
Build
We build in Shopify using clean, modular Liquid and custom code. The focus stays on responsiveness, performance, maintainability, and how the feature works inside the real store.
QA & Ship
We test across devices, browsers, and key store flows before anything goes live. Final fixes are handled, the build is launched, and 30 days of post-launch support is included.
Scope
We discuss what you need, review your current setup, and define the scope clearly. A small custom feature and a full development project need different timelines. We tell you what’s realistic before we start.
Design & Plan
For larger builds, we work from Figma or prepare the required design first. For smaller development work, we define the feature, flow, and technical setup. You approve it before development starts.
Build
We build in Shopify using clean, modular Liquid and custom code. The focus stays on responsiveness, performance, maintainability, and how the feature works inside the real store.
QA & Ship
We test across devices, browsers, and key store flows before anything goes live. Final fixes are handled, the build is launched, and 30 days of post-launch support is included.
The stack
Our Stack
We don't spread thin across five platforms. Shopify is where most of our work happens, which is why we're good at it.
Core Shopify
Shopify
Shopify Plus
Liquid
Shopify CLI
Theme Kit
Frontend
HTML
CSS
JavaScript
Tailwind
Alpine.js
Checkout & Scripts
Shopify Functions
Checkout UI
Extensions
Shopify Scripts (Plus)
Headless (When Needed)
Hydrogen
Remix
Storefront API
GraphQL
Integrations
Klaviyo
Rebuy
Recharge
Yotpo
Gorgias
Postscript
ShipStation
Loop
AI-informed development
We use AI to think faster. Not to replace developers.
AI-informed. Human-built.
We’re not an AI-generated dev shop.
AI helps us research faster, compare patterns and explore better ways to solve a problem.
But it doesn’t decide what your store should become.
That part comes from experience, context and understanding how your customers actually shop.
We don’t sell you an AI workflow. We use AI where it helps, then turn the right ideas into real Shopify experiences with human-written code.
Honest fit check
Is this the right fit?
Our dev service isn't for everyone. Here's who it's built for.
Who it’s for
Brands who need a custom Shopify feature built properly, bundle builders, quiz funnels, subscription flows, loyalty mechanics
Brands whose store is slow and want performance work done right
Brands on Shopify Plus who haven't unlocked Functions, Scripts, or checkout extensibility
Brands who want a senior dev team on retainer without hiring full-time
Brands who value conversion-informed development over cheap dev hours
Who it’s not for
Brands looking for the cheapest developer or lowest hourly rate
Brands who only need a few basic theme edits or content changes
Brands who want every problem solved by installing another app
Brands who want copied code, rushed builds, or quick fixes with no thought behind them
Brands looking for a large enterprise engineering team — we stay focused, hands-on, and close to the work
Why Liquifyplus
Why Brands Choose Us Over The Alternatives.
| AI | Freelancer / Agency | Liquifyplus | |
|---|---|---|---|
| Requirement understanding |
Only knows the context you give it
|
Depends on how deeply they understand the project
|
Requirement, store and customer flow reviewed before building
|
| Custom functionality |
Can generate code, but struggles with real store edge cases
|
Depends on technical capability
|
Custom-built around the actual store requirement
|
| Code quality |
Output can work without being easy to maintain
|
Varies by developer
|
Clean, modular and maintainable Shopify code
|
| CRO thinking |
Can suggest ideas, but cannot judge your store on its own
|
Often separate from development
|
UX and buying journey considered while we build
|
| Mobile experience |
Depends on the prompt and generated output
|
Depends on the developer
|
Built and tested intentionally for mobile
|
| Edge cases |
Often found after the code is generated
|
Depends on testing depth
|
Real store flows and edge cases tested before launch
|
| Accountability |
Generates output, but does not own the result
|
Depends on the provider
|
A developer owns the build from scope to launch
|
| After launch |
You manage and fix the output yourself
|
Usually project handoff
|
30 days of post-launch support
|
Swipe →
FAQs
Common Questions
How long does a project take?
Depends entirely on scope. A single custom feature usually ships in 1–2 weeks. A full theme build takes 6–12 weeks. We give you an honest timeline on your discovery call, not a padded one.
Can you build custom Shopify features?
Yes. Bundles, quizzes, product finders, custom carts, calculators, subscriptions, account flows, and private app functionality where needed.
Do you use third-party apps?
Only when they make sense. If a feature can be built cleanly without adding another app, we usually prefer that route.
Can you build from Figma?
Yes. If your Figma is ready, we can take it straight into Shopify development. For larger builds, we can also handle the design before development starts.
Can you improve existing code instead of rebuilding everything?
Yes. Sometimes the right answer is a refactor, not a rebuild. We review the current theme first and tell you what is worth keeping.
Can you build private Shopify apps?
Yes. If the requirement goes beyond the theme, we can build store-specific private or custom public app functionality.
What happens after launch?
We include 30 days of post-launch support for project-related fixes. Ongoing development support is available after that if you need it.
Can you work with our internal team or agency?
Yes. We can work directly with your team or as a white-label Shopify development partner under NDA.
Do you use AI to write production code?
AI can help with research and problem-solving, but production code is written, reviewed and tested by developers before it reaches your store.
What does “5+ Years on Shopify” mean?
It includes our earlier white-label Shopify work for agencies, before Liquifyplus became our direct-facing brand.
Custom Shopify
Built on Dawn
CRO-led UX
Minimal App Dependency
Speed-first Code
Founder-led
NDA Available
Direct Communication