Brand System
Liquifyplus, by design.
Logos, typography and color assets that keep the Liquifyplus identity consistent everywhere.
01
Logos
Use approved logo files and preserve their original proportions.
02
Colors
Our core palette across digital interfaces, communication and branded assets.
Neutral 950
Primary dark surface and text
Neutral 600
Secondary surface and text
Cream 100
Primary light page background
Lime 400
Primary accent
Lime 600
Secondary Accent
03
Typography
Archivo leads the hierarchy while Instrument Sans keeps supporting content clear and readable.
Archivo
Built for better commerce.
Instrument Sans
Designed to make complex commerce experiences feel simple.
04
Brand Usage
Simple rules that keep the brand recognizable and consistent.
Preserve proportions
Always scale the logo proportionally and keep the original relationship between its elements.
Use approved colors
Use the approved light, dark and accent combinations shown in this guide.
Don't stretch the logo
Never distort, compress or stretch the logo to fit a layout.
Don't add effects
Avoid shadows, outlines, gradients or unapproved treatments on the logo.